Daria Gong

自2005年1月加入法国特种化学品生产企业阿科玛以来，龚伟姿女士历任不同职位，目前负责阿科玛大中华区对外传讯，数字化营销和电子商务。她正引领阿科玛中国进行传统B2B企业的销售和营销的数字化转型：制定并实施中国本土化的全域数字化营销战略，构建电子商务这一新型业务模式，为集团开创了传统化工原材料在线上交易的先河。在阿科玛之前，她曾经于上海五金矿产进出口公司工作7年，负责产品的外贸出口销售。这些跨界的工作经历使她在企业对外传播，品牌和市场营销，及电子商务等方面积累了丰富的经验。她拥有法国企业管理硕士学位。精通法英中三种语言

Experiencing the different responsibilities in Arkema – a French company in specialty chemicals since Jan. 2005, Daria Gong, currently heads Corporation External Communication, Digital Marketing and E-commerce for Arkema Greater China.  She is piloting Arkema China to put forward sales and marketing digital transformation in the traditional B2B Company: she has defined and is leading the deployment of the localized strategy for multi-channel digital marketing.  She has also launched the new business model of E-commerce, which pioneers the selling of chemical raw material on-line in the group. Before Arkema, she had worked in Shanghai Metals and Minerals Import and Export Corporation as Sales Manager for 7 years.  She accumulated solid experience through cross-border functions in Corporate external communication, brand and marketing communication as well as in E-commerce.  She holds Master Degree of Administration of Enterprises in France.  She is trilingual in French – English – Chinese.