Daria Gong |
Release time:2021-10-11 Browse: |
Daria Gong 自2005年1月加入法国特种化学品生产企业阿科玛以来,龚伟姿女士历任不同职位,目前负责阿科玛大中华区对外传讯,数字化营销和电子商务。她正引领阿科玛中国进行传统B2B企业的销售和营销的数字化转型:制定并实施中国本土化的全域数字化营销战略,构建电子商务这一新型业务模式,为集团开创了传统化工原材料在线上交易的先河。在阿科玛之前,她曾经于上海五金矿产进出口公司工作7年,负责产品的外贸出口销售。这些跨界的工作经历使她在企业对外传播,品牌和市场营销,及电子商务等方面积累了丰富的经验。她拥有法国企业管理硕士学位。精通法英中三种语言
Experiencing the different responsibilities in Arkema – a French company in specialty chemicals since Jan. 2005, Daria Gong, currently heads Corporation External Communication, Digital Marketing and E-commerce for Arkema Greater China. She is piloting Arkema China to put forward sales and marketing digital transformation in the traditional B2B Company: she has defined and is leading the deployment of the localized strategy for multi-channel digital marketing. She has also launched the new business model of E-commerce, which pioneers the selling of chemical raw material on-line in the group. Before Arkema, she had worked in Shanghai Metals and Minerals Import and Export Corporation as Sales Manager for 7 years. She accumulated solid experience through cross-border functions in Corporate external communication, brand and marketing communication as well as in E-commerce. She holds Master Degree of Administration of Enterprises in France. She is trilingual in French – English – Chinese.
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